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About Us

WURA NYC bags are handcrafted by the best artisans using sustainable methods passed down from generations.

WURA NYC carries the beautiful customs and styles of women that came before us (rejoicing in the rituals of fashion and opulence). Elevate your wardrobe with unique prints that symbolize versatility and self-discovery—designed for the luxury lover and her best gworlfriends. 

Our Story

WURA NYC is a collective daydream of exquisitely handcrafted quality leather bags birthed in Nigeria, rooted in culture and the legacy of African fashion. 

WURA NYC carries the beautiful customs and styles of women that came before us (rejoicing in the rituals of fashion and opulence). Elevate your wardrobe with unique prints that symbolize versatility and self-discovery—designed for the luxury lover and her best gworlfriends. 

WURA NYC is the bag that our mothers desired to own. WURA fulfills this daydream.

ETHICAL

Every WURA NYC bag is intentional and made to last for many generations. We have commissioned dozens of talented local artisans in Lagos. This collaboration ensures that while local artisans build upon their creative strengths, they expand income generation.

The hide of leather used to make the sustainably driven bags is selected carefully from trusted and local merchants who construct the leather by hand far from mass production.

HERITAGE

Guided by heritage and inspired by the beauty rituals of our mothers, this collection reveres motherhood and follows the practice of adornment whereby in many ancient African societies, women have historically adorned themselves for protection and love.

“Iya ni Wura,” as the Yoruba saying goes, means “Mother is gold.” In the past and the contemporary, gold is comparable to the richness of motherhood.

The WURA collection pays homage to women who:

  • Salvage everything they own to create a life of novelty
  • Seek beauty in the crevices of their closet and their imperfect lives
  • Sashay their hips as they walk and summon a personal runway
  • Share and pass down their pocketbooks
  • Claps their children as tight as their handbags
  • Secure a life full of endless possibility

It is you that inspires us; we SEE you, appreciate you, and champion you. WURA SEES you more than ever.